In 2026, TikTok Shop has moved away from a "flat fee" model to a category-specific structure. If you are selling high-margin beauty products, you are paying a different rate than someone selling low-margin electronics. Understanding these nuances is the difference between a thriving business and a failing one.
Category-Specific Referral Fees
While the base transaction fee remains at 2% for almost everyone, the referral fee (what TikTok takes for bringing the customer) varies significantly:
- Apparel & Accessories: 8-10% (High competition, high returns).
- Electronics: 4-5% (Lower margins, higher price points).
- Beauty & Personal Care: 6-7% (High repeat purchase rate).
- Home & Kitchen: 5-6%.
The Hidden "Co-Funding" Costs
A new trend in 2026 is "Voucher Co-funding." TikTok often offers discounts to your customers, but depending on your tier, you might be responsible for covering 20-50% of that discount. This must be factored into your Profit Calculations.